Now who doesn't know angry birds!
A complete gaming phenomenon, that's what it is. Angry Birds can safely say that they are the top grossing gaming app hands down. Angry Birds, the best-selling mobile game, is developed and published by Rovio Mobile Ltd. (Rovio, 2011)
So big they even made a movie about it.
The cross-over from game to big screen was definitely not an expected one. How will the audience react to it? I'm pretty sure fans of the mobile app will be thrilled. And what's more, maybe they'll come dressed as their favourite characters.
What will the audience expect? With a star studded cast consisting of Anne Hathaway and Jesse Eisenberg, audiences are rev-ed up for a blockbuster of epic proportions.
Check out the trailers here:
How did Angry Birds get so popular?
I too use an iPhone and have every version of Angry Birds. Angry Birds Original, Angry Birds Seasons, Angry Birds Rio and all the free versions provided. If its Angry Birds, I've got it. Even the plush toys and other merchandise are irresistible. Just looking at them can cause a person to visualize real life angry birds. And I'm not alone, check out this video.
Created by T-Mobile.
According to Charles L. Mauro of MauroNewMedia.com, the products become massively successful based on their user experience design – think iPhone, iPad, Google Instant Search, Nintendo Wii, Microsoft Kinect. (Charles L.Mauro,2011) So this means that the way we play angry birds makes it so addictive. The fact that we can touch the screen and fling a bird into those green pigs. This does make sense as the feeling of playing angry birds on a pc does not have the same effect. There is a PC version of Angry Birds, its less popular.
Angry Birds is a game spread by word of mouth. Much like any other app, one person plays and if a friend see's them playing it, will probably ask to try. This is the Angry Birds form of viral marketing.
Mobile gaming is huge, and besides games like Angry birds, you have games such as Infinity Blade.
When the iPhone went HD, the games with graphics such as Final Fantasy, Infinity Blade and Pocket God made a killing.
These games are even available on the iPad. Although simple, the gaming world is definitely here to stay. With smart phones becoming easily accessible, its safe to say; even our kids will be playing Angry birds.
References
- Creators of Angry Birds plan to publish cookbook - Food & Drink, Life & Style - The Independent. 2011. Creators of Angry Birds plan to publish cookbook - Food & Drink, Life & Style - The Independent. [ONLINE] Available at:http://www.independent.co.uk/life-style/food-and-drink/creators-of-angry-birds-plan-to-publish-cookbook-2295812.html. [Accessed 12 June 2011].
- Rovio - Blog. 2011. Rovio - Blog. [ONLINE] Available at:http://www.rovio.com/index.php?mact=Blogs,cntnt01,showentry,0&cntnt01entryid=55&cntnt01returnid=58. [Accessed 12 June 2011].
- YouTube - Rio Trailer . 2011. YouTube - Rio Trailer . [ONLINE] Available at:http://www.youtube.com/watch?v=Bf6zeRwk5LE&feature=player_embedded. [Accessed 12 June 2011].
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